OKR: objectives and key results, and where they drift
OKRs (Objectives and Key Results) pair an ambitious objective with measurable results — a framework that only works if progress is checked against reality, not self-report.
The objective is the destination; the key results are how you'll know you got there. The framework only delivers if those key results are scored against what actually happened, not against how people feel the quarter is going.
What makes a good OKR?
An ambitious but clear objective, paired with a small number of measurable key results that prove it. The key results should be outcomes you can verify, not activities you can claim.
Why do OKRs drift mid-quarter?
Because they're set in week one and rarely reconciled against the actual work until the quarter ends. Effort quietly flows to things that don't map to the key results, and nobody notices until it's too late to correct. Checking the work against the OKRs continuously is what keeps them honest.
Frequently asked
Should OKR progress be self-reported?
Self-reported progress is a starting point, but it's where OKR drift hides. Scoring against verifiable outcomes keeps the framework from becoming wishful.
Stop being the reality check.
A small founding cohort — India + GCC. A direct line to the founder.